Tijdens de IAAPA vakbeurs in Florida zijn weer vele prijzen uitgereikt. Het bedrijf Action Innovators uit Heemstede heeft een prima indruk achtergelaten. Zij kregen van de organisatie een Brass Ring voor de beste beursstand met een oppervlakte tussen de 100 en 200 square feet. De prijs is vooral te danken aan hun opvallende product; De Fly Seat, die bijna de hele beursstand in beslag nam.
Voor Gerard Wielinga van Action Innovators was het een prima beurs: “We hebben op de beurs meteen al een aantal units verkocht; o.a. aan India en veel beslissingen worden pas na de beurs genomen.” Action innovators levert verplaatsbare attracties; die ze op deze beurs verkochten, maar in Nederland ook in de verhuur aanbieden. Enkele opvallende producten zijn de Vertical Bike (fietsspel) en de 2 in 1 Climbing Wall (ijsklimwand en magneetklimwand).
Meer informatie: www.actioninnovators.com
IAAPA Awards
De IAAPA beurs en congres in november is de centrale bijeenkomst voor de toeleveranciers aan de recreatiesector. Er worden elk jaar ook diverse prijzen uitgereikt voor verschillende onderdelen in de recreatie. Een overzicht van de IAAPA Brass Ring Awards van dit jaar:
MARKETING EXCELLENCE
*Some marketing awards are divided into the following class distinctions:
Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
Class 2: Zoos and aquariums
Class 3: Amusement parks and attractions—including waterparks—with annual attendance of 250,001-1 million
Class 4: Amusement parks and attractions—including waterparks—with annual attendance of more than 1 million
Television Commercial
Class 1: Selvatica, Cancun, Mexico; www.selvatica.com.mx
Class 2: Detroit Zoological Society, Royal Oak, Michigan, United States; www.detroitzoo.org
Class 3: Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca
Class 4: Nickelodeon Universe, Bloomington, Minnesota; www.nickelodeonuniverse.com
Radio Commercial
Class 1: Quassy Amusement Park, Middlebury, Connecticut, United States; http://quassy.com
Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org
Class 3: Wet ’n Wild- Emerald Pointe, Greensboro, North Carolina, United States; www.emeraldpointe.com
Class 4: Liseberg, Gothenburg, Sweden; www.liseberg.com
Print Advertising
Class 1: White Water, Branson, Missouri, United States; www.bransonwhitewater.com
Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org
Class 3: Evergreen Wings and Waves, McMinnville, Oregon, United States; www.evergreenmuseum.org/waterpark
Class 4: Blackpool Pleasure Beach, Blackpool, Lancashire, United Kingdom; www.blackpoolpleasurebeach.com
Outdoor Advertising
The Florida Aquarium, Tampa, Florida; www.flaquarium.org
Integrated Marketing
Kidzania de México SA de CV, México City, México; www.kidzania.com
Digital Marketing
Luna Park Sydney, Milsons Point, Australia; www.lunaparksydney.com
LIVE ENTERTAINMENT EXCELLENCE
Heartbeat Award recognizes the show that demonstrates superior overall ability in reaching the hearts of its audience.
Winner: Tala Takenya & The Legend of the Holy Forest, Fort Fun Abenteurland, Campagnie des Alpes; www.fortfun.de
Spirit Award recognizes IAAPA members committed to excellence in training and professional development in the area of entertainment.
Winner: Kristine Morgan, Busch Gardens Tampa, Tampa, Florida; www.buschgardens.com/bgt
Atmosphere/Street Show
“The Gem Tones,” Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com
Edutainment
“Mad Marty,” Legoland California, Carlsbad, California, United States; www.california.legoland.com
Female Performer
Lindsay Karchawer, Hersheypark, Hershey, Pennsylvania, United States; www.hersheypark.com
Male Performer
Law Ho Tim, Ocean Park, Hong Kong, China; www.oceanpark.com.hk
Sports Show
“African Acrobats of Kenya,” Fantawild, Orlando, Florida, United States; www.fantawild.com
Production Less Than $25,000
“The Enchanted Treasure,” Legoland California, Carlsbad, California, United States; www.california.legoland.com
Production $25,000-$50,000
“Dr. Fright’s CarnEvil,” Six Flags Over Georgia, Austell, Georgia, United States; www.sixflags.com/overGeorgia
Production $50,000-$100,000
“Vintervirvlar” Liseberg, Gothenburg, Sweden; www.liseberg.com
Production $100,000-$200,000
“The Majesty of Christmas,” Six Flags Fiesta Texas, San Antonio, Texas, United States; www.sixflags.com/fiestaTexas
Production $200,000-$400,000
“Cirque Dreams Jungle Fantasy,” Busch Gardens Tampa, Tampa, Florida, United States; www.buschgardens.com/bgt
Production $400,000-$700,000
“Sha-Kon-O-Hey! Land of Blue Smoke,” Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com
Production $700,000-$1 Million
“Rockstars- The Battle,” Walibi Rhone-Alpes, Les Avenieres, France; www.walibi.com
Production $1 Million-plus
“The Magic, the Memories, and You!” Walt Disney World / Disneyland ; www.disney.com
HUMAN RESOURCES EXCELLENCE
Innovative Training Program (More Than 1 Million in Attendance)
Europa-Park GmbH & Co., Rust, Germany; www.europapark.de/lang-en
Innovative Training Program (Less Than 1 Million in Attendance)
Farah Leisure Excellence Academy, Abu Dhabi, United Arab Emirates; www.farahleisure.com/eng
Reward and Recognition Program (More Than 1 Million Annual Attendance)
Whiting’s Foods, Santa Cruz Beach Boardwalk, Santa Cruz, California, United States; www.beachboardwalk.com
Reward and Recognition Program (Less Than 1 Million Annual Attendance)
Happylon, Saint Petersburg, Russia; www.happylon.com
RETAIL EXCELLENCE
Hard Good (Over 1 Million Annual Attendance)
Xcaret, Cancún, México; www.xcaret.com
Hard Good (Under 1 Million Annual Attendance)
Luna Park Sydney, Milsons Point, Australia; www.lunaparksydney.com
Soft Good (Over 1 Million Annual Attendance)
Millions of Memories, Santa Cruz Beach Boardwalk, Santa Cruz, California, United States; www.beachboardwalk.com
Soft Good (Under 1 Million Annual Attendance)
The London Dungeon, London, United Kingdom; www.the-dungeons.co.uk
Visual Display
Sea Life, Poole Dorset, United Kingdom; www.visitsealife.com
Judge’s Choice
Morey’s Piers & Beachfront Waterpark, Wildwood, New Jersey, United States; www.moreyspiers.com
TOP FAMILY ENTERTAINMENT CENTER (FEC)
North America
The Funplex Mount Laurel, Mount Laurel, NJ, USA; www.funplexmountlaurel.com
International
Infunity, Freeze Club & Bowl Room, Hawalli, Kuwait; www.funat360.com
BEST NEW PRODUCT
Impact Award recognizes the company for its product’s lasting impact in the industry.
Winner: Empex Watertoys, Uxbridge, Ontario, Canada www.watertoys.com
Major Theme/Amusement Park Ride/Attraction
Rocky Mountain Construction Group, Hayden, Idaho, USA; www.rockymtnconstruction.com
Kiddie Ride/Attraction
Spectrum Sports International, Hyde Park, Utah, USA; www.spectrumsports.com
Waterpark Ride/Attraction
Empex Watertoys, Uxbridge, Ontario, Canada www.watertoys.com
Family Entertainment Center Ride/Attraction
Art Attack, Edmonton, Alberta, Canada; www.artattackfx.com
Coin-Operated Kiddie Ride
Falgas Industries Castelló d’Empúries (Girona), Spain; www.falgas.com
Technology Applied to Amusement
accesso, LLC, Lake Mary, Florida, USA; www.accesso.com
Coin-Operated Arcade and Redemption Equipment
Laser Star Amusements, Inc., Davie, Florida, USA; www.lasershootinggalleries.com
Revenue & Admission Control/Wristbands/RFID Technology
Core Cashless Inc., Lenexa, Kansas, USA; www.corecashless.com
Services/Equipment and Supplies
Darklight: Precision Lighting System, Santa Clarita, California, USA; www.darklightsystem.com
Games and Merchandise
Bob’s Space Racers, Inc., Daytona Beach, Florida, USA; www.bobsspaceracers.com
Food Services
State Fair Mini Donuts, Inc., Minnetonka, Minnesota, USA; www.statefairminidonuts.com
Show Production & Entertainment/Displays
Jack Rouse Associates, Cincinnati, Ohio, USA; www.jackrouse.com
BEST EXHIBIT AT IAAPA ATTRACTIONS EXPO 2011
Image Award is given for most attractive trade show booth at IAAPA Attractions Expo.
Winner: Whitewater West Industries Ltd., Richmond, British Columbia, Canada; www.whitewaterwest.com
100 – 200 square feet
Action Innovators, Heemstede, The Netherlands; www.actioninnovators.com
300 – 500 square feet
American Locker Security Systems, Inc., Coppell, Texas, USA; www.americanlocker.com
600 – 1,000 square feet
Theming and Animatronics Industries S.A., Madrid, Spain; www.taaindustries.com
1,001+ square feet
Bob’s Space Racers, Inc., Daytona Beach, Florida, USA; www.bobsspaceracers.com
Meer informatie: www.iaapa.org
